Why a first-page ranking can still be invisible to ChatGPT
How AI Recommendation Share differs from search ranking, and what that means for the way you measure success.
Forthcoming
The Journal
Considered writing, at its own pace.
Essays on AI visibility, on how machines come to a view of a firm, and on how to shape it. The first pieces are in preparation.
In preparation
I. II. Reading a confusion alert
What it means when your pricing, positioning or product description disagrees across sources, and how to settle it.
Forthcoming
III. What the correction loop actually changes
A walk through the cycle: the AI’s answer, the gap, the writing, and the second asking.
Forthcoming
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